Etsy x John Lewis
Exhibition and Environmental Design / Retail
Senior Art Director
A rooftop pop-up marketplace created for Etsy in collaboration with John Lewis, transforming the Oxford Street department store’s rooftop into a physical extension of the Etsy brand. The space combined retail, planting, and playful activations to create an immersive, sensory experience — inviting visitors to explore handmade goods, meet makers, and participate in creative workshops.
The design balanced the warmth and wit of Etsy’s visual identity with the crafted materiality of a garden setting, positioning the brand as both approachable and design-led within a premium retail context.
Created while employed at Etsy.
